EU/SWISS CLIENT TRUST CHECK: TRUST-READY - OR A PENALTY MAGNET?
5-minute Quiz to spot trust and transparency gaps under EU/Swiss standards before they become disputes, payout delays, or regulator scrutiny
The Legally Fluent Business Self-Audit
You've built something real—crafted offers, served clients, refined your process through experience, not shortcuts. But the landscape has changed.
Trust is the promise. Transparency is the proof.
Building a trusted, transparent business is non-negotiable if you want to sell to EU/Swiss clients. This 5-minute quiz finds trust and transparency leaks early, so approvals and payouts stay on track and regulators stay off your radar.
Public Trust Basics
1. Can someone confirm who you are in one click?
Missing Privacy, Cookies, Terms, and an Impressum in your footer falls short of EU/Swiss transparency norms and creates doubt instead of trust.
2. Do your policies match what you actually do?
If your policies don't match how you actually collect consent, track, email, and keep data, you're saying one thing and doing another -- which is exactly where doubt and complaints start.
3. Do non-essential cookies wait until people say "yes"?
If non-essential cookies load before a decision -- or after someone taps "reject" -- you're not honoring their choice, which feels sneaky and gets reported in the EU/Switzerland.
Contracts & Expectations
4. Do clients agree to the right contract for the offer?
If clients don't accept the right terms for the specific offer (1:1, group, or course), expectations and rights don't match—causing confusion, refunds, and messy disputes.
5. Are your refunds, cancellations, and timing crystal-clear?
If refunds, cancellations, and timing are not clear, easy-to-find page with plain wording, or does not align with local standards, clients feel blindsided and chargebacks become likely.
Brand & Visibility
6. Is your brand/program name distinctive (not generic or copyable)?
If your brand or program name isn't memorable and clearly yours, AI copycats and lookalikes will dilute you and confuse buyers.
7. Did you do a proper knockout / name check (trademarks, domains, handles)?
If you haven't done a proper knockout / name check before you print or promote, you risk a forced rebrand and lost trust.
Alignment & Consistency
8. Can you explain "where our data goes" in one short sentence?
GDPR and the Swiss FADP expect you to know which tools touch client data and where it is transferred; if you cannot explain it, your process leaks trust, invites scrutiny and fails a simple due diligence test.
9. If someone asks to delete their data, can you do it across tools within 30 days?
Under GDPR and Swiss FADP, deletion is not just removing an email address; your tools hold client data across systems, and if you cannot fully delete and confirm when a client asks, slow or partial deletes turn into formal complaints.
10. Do you know which of your tools use AI on client data, and can you say it in plain words?
With new EU AI rules tightening transparency, not knowing which tools use AI can expose you to penalties and risk your clients' data being used for AI training without their consent.
Close These Gaps to Strengthen Trust & Transparency
Ready for your next step
Turn this into a clear order of operations
Your score is the snapshot. The next step is prioritising what to fix first, based on your setup.
AI and Google can draft “something,” they cannot tell you what applies to your exact offer, tools, and client flow.
